A little catch up about Glitter Cards•
Posted on September 01 2019
I have always designed the glitter cards with the intention that like the prints, the cards were made to be kept and displayed in pride of place. Most have a positive or motivational message on them, rather than a simple ‘happy birthday’, so that they’re perfect for framing or popping up on a noticeboard to bring delight for years to come - more of a mini print than a disposable greetings card.
Now let’s not beat around the bush - glitter has been in the news recently due to environmental issues, which is why I want to talk to you about the cards, how they’re manufactured and the future of them within our range.
Making the cards
All the glitter cards are made to order in the studio, by my own hands. With the very occasional exception of having a bit of stock left over from events, even an order for a single card will be made to order. It does make production days at the studio quite hectic, but I’ve made this work! Managing waste reduction is really important, so I've chosen to grow the business in this way rather than ordering and sitting on boxes of stock.
The future of the glitter card range
At the moment, there isn’t a biodegradable glitter option for the process used in the studio, so the options are to pull them out with immediate effect, or manage moving over to a different way of production. A lot of thought and research has been going into this, and the aim is that by the end of 2020, we won’t be producing any greetings cards made from non-biodegradable glitter.
Unfortunately, at the moment the only way of making the cards with biodegradable glitter is to outsource production entirely - which does mean committing to buy very large quantities of stock. I am in the process of speaking with different manufacturers to find the best way of doing this - it’s not a quick solution and will involve a lot of investment for a micro business like Oh Squirrel.
The rest of the card range
From thinking about this in great depth, it’s helped me to remember why I started the business in the first place. Oh Squirrel was originally about using ‘squirrel-ed away’ finds and a love of vintage - when the business grew, I had to let go of a lot of this in order to scale, but it’s always been at the heart of what I do, so I’m really excited to revisit this for new work going forwards.
I realise that the quantities of cards I'm talking about here are small, but it's an important topic, and sustainability is something I've been addressing in all parts of the business.
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